Sr. Manager, Marketing Cloud Strategy and Implementation

Job ID:269044
Marketing & Sales
Orlando, FL

Here at Universal Parks & Resorts™, you can enjoy an exciting culture where creating our unique Universal brand of thrilling experiences is a top priority. We are passionate about what we do and take pride in the exclusive ways we deliver fun.

Comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, and a new destination coming in Beijing, China; we are proud to offer a universe of extraordinary opportunities. It takes a special kind of person to work at all of our destinations. We value individuals who know how to be part of a team, who embrace fun and are serious about their work. It takes hard work, dedication, knowledge and just the right amount of Universal spirit to open our doors of opportunity. We champion the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience.

Being a part of the Universal family also comes with extraordinary perks. We offer a comprehensive benefits package, career development, excellent growth opportunities, free park admission, complimentary passes, and more!

Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Experience a workplace that will inspire you to be Bold! Apply today.

JOB SUMMARY: As a central member of the digital marketing team, the Sr. Manager, Marketing Cloud Strategy and Implementation is responsible for driving the strategic vision for the design, implementation and management of analytics tracking and optimization for the Universal Parks and Resorts websites and mobile Apps. This role will collaborate with partners across the organization to understand stakeholder needs, define the vision and drive capabilities that measure and test guest behavior in our digital space. They will actively manage a product roadmap, frequently communicating priority and progress with partners and leadership. They will ensure their roadmap is tightly integrated with the rest of the Sales and Marketing, Marketing Operations, Business Intelligence, Web and Mobile product development teams through constant collaboration with channel and product peers.

The Sr. Manager, Marketing Cloud Strategy and Implementation will partner with the Advanced Analytics, Business Intelligence, Personalization, Media, Optimization, and Digital Guest Transformation departments to design implementation, taxonomy and capabilities to support strategic and tactical execution of Company initiatives. Partner with Universal Parks Technology to implement appropriate code sets on Websites, Mobile Apps and additional future digital target or capture platforms.

Responsible for managing a team of Managers, Analysts, Developers and Operational support team to implement and operationalize the various digital tracking and targeting platforms including Adobe (Analytics, Audience Manager, Target, Launch, DTM) and IBM technologies (Marketing Cloud, Mobile Marketing Cloud), as well as, additional technologies as needed by Universal Parks and Resorts.

MAJOR RESPONSIBILITIES:

  • Leadership – Creates a team environment that encourages accountability, high standards, and innovation. Manages and completes complex technical assignments and coaches others on solving advanced technical issues. Recognizes department, team, and individual achievements.
  • Design and Develop Analytics technology roadmap in partnership with team to support Analytics, Targeting, Optimization and Business Intelligence needs and roadmaps
  • Develop and implement processes and procedures to ensure reliability of technical implementations and data flow of tracking, testing and targeting technology stacks. Ensure proper operational support from team is provided through regular monitoring, refinement and documentation of operational processes.
  • Provide operational administration of our web analytics platform based on Adobe technical stack and any additional technologies as UPR’s capabilities expand. Serve as primary technical liaison UPT and Transformation teams. Maintain page tagging standards and build business processes to streamline tag deployment across web properties.

SCOPE: This role will collaborate with partners across the organization to understand stakeholder needs, define the vision and drive capabilities that measure and test guest behavior in our digital space. They will actively manage a product roadmap, frequently communicating priority and progress with partners and leadership. They will ensure their roadmap is tightly integrated with the rest of the Sales and Marketing, Marketing Operations, Business Intelligence, Web and Mobile product development teams through constant collaboration with channel and product peers.

They will partner with the Advanced Analytics, Business Intelligence, Personalization, Media, Optimization, and Digital Guest Transformation departments to design implementation, taxonomy and capabilities to support strategic and tactical execution of Company initiatives. Partner with Universal Parks Technology to implement appropriate code sets on Websites, Mobile Apps and additional future digital target or capture platforms.

Responsible for managing a team of Managers, Analysts, Developers and Operational support team to implement and operationalize the various digital tracking and targeting platforms including Adobe (Analytics, Audience Manager, Target, Launch, DTM) and IBM technologies (Marketing Cloud, Mobile Marketing Cloud), as well as, additional technologies as needed by Universal Parks and Resorts.

The individual drives strategic design, implementation, support and monitoring of UPR’s digital technology measurement, test and targeting platforms.

QUALIFICATIONS:

  • Strong process management, negotiating, influencing, and problem resolution skills
  • Proven ability to work across multiple and distinct functional organizations (e.g., IT, Marketing, Product Teams) in support of specific business priorities.
  • Strong communication skills, including experience facilitating requirements analysis and functional design working sessions.
  • Experience working with enterprise web analytics, audience planning, and/or optimization tools and platform (e.g., Adobe/Omniture, Target, Audience Manager).
  • Strong ability to speak with technical and creative teams and translate these areas to business teams, with an understanding of impacts.
  • Knowledge and practice of core principals of software development lifecycles – preference for knowledge in Agile practices.
  • Excellent written and verbal communication and presentation skills.
  • Ability to be a self-starter and work independently, as well as in a team environment.
  • Thrives in a fast-paced, entrepreneurial environment, but within a large, complex business.
  • Working knowledge of cross channel, integrated, digital marketing campaigns that include owned, earned and paid channels.
  • Working knowledge of optimization/decisioning tools (e.g. IBM Interact, Pega, Adobe Target) and the Digital Media/Ad Tech space (e.g. DMPs, DSPs, Ad-Servers, DCO, Tag Management)

EDUCATION: Bachelor’s degree required from an accredited university in Business Administration, Marketing, or related major and 7+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance; OR 10+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.

MBA or other graduate-level degree in relevant field preferred.

EXPERIENCE:

  • 7+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
  • Proven skill in presentation, negotiation and persuasion of stakeholders
  • Proven skill in leading and working across multiple and distinct functional organizations (e.g. IT, Marketing, Product Teams)
  • Strong ability to translate between technical and business teams, with an ability to understand decision and prioritization impacts
  • Ability to manage multiple projects at once with a sense of urgency required to work in a deadline driven environment.
  • Working knowledge of cross channel, integrated, digital marketing campaigns that include owned, earned and paid channels
  • Working knowledge of optimization/decisioning tools (e.g. IBM Interact, Pega, Adobe Target)
  • Working knowledge of Digital Media/Ad Tech space (e.g. DMPs, DSPs, Ad-Servers, DCO, Tag Management)
  • Positive attitude, team player with professional demeanor.
  • Intellectual curiosity and strong willingness to learn.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universally YOU!

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2019 Universal Studios. All rights reserved. EOE



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Universal Parks & Resorts is a place where I am encouraged to let my true self shine. I work with passion and energy and I own my ability to make a difference every day. As a family of committed Team Members, we treat each other with respect and take pride in working together to create fun in everything we do. I know that my contributions result in new opportunities and memorable experiences.