Director, Marketing – Latin America

Job ID:274163
Marketing & Sales
São Paulo, Săo Paulo

Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

This position is based in Sao Paulo, Brazil.  Please submit application and resume in English.

JOB SUMMARY: Reporting to Vice President, Sales & Marketing – LatAm, the Director of Marketing is responsible for establishing and implementing market-relevant strategic and tactical communication plans.

Designed to capitalize on market opportunities and generate demand, efforts are to be focused towards driving Universal Orlando Resort and Universal Studios Hollywood park attendance and hotel stays, via consumer and trade marketing programs. Additional responsibility in ensuring third party campaigns meets our brand and communication requirements.

  • To proactively research and evaluate developments in consumer trends and behaviours across all Latin America markets and identify relevant opportunities that will optimise return on investment from marketing initiatives.
  • To help develop a comprehensive & strategic marketing and communication plan with in-market relevance, aligned to the strategic priorities of the business.
  • To champion development of creative assets and initiatives that enable Latin America team to deliver meaningful and commercially viable campaigns.
  • To identify and deliver initiatives to drive Latin customer advocacy
  • Spearhead new and emerging market development opportunities


  • B2B2C engagement and conversion
    • Leads the planning & delivery of multi-media trade initiatives to support the pre-departure sales goals
      Responsible for the development of meaningful and relevant creative assets and messaging on time and in budget
  • Consumer reach
    • Responsible for driving consumer awareness and intent to visit UPR, supporting business goals
    • Working with the Brand Strategy and Communications counterparts, defines business priorities and develops multi-channel strategic Communication plans
    • Working with International Media Agency, shapes multi-media consumer campaigns and annual budgets
    • Effective Project & Process Management
  • Personal Team Development and Talent Management

QUALIFICATIONS: Must be fluent in English and Spanish both verbal and written.

EDUCATION: Bachelor’s degree in Marketing is required.

EXPERIENCE: 7-10 Years Marketing experience, trade marketing experience is a plus, 3-5 Years management experience, 3-5 Years E-Commerce and an online environment required; or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Parks & Resorts via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Parks & Resorts HR/Recruitment will be deemed the sole property of Universal Parks & Resorts. No fee will be paid in the event the candidate is hired by Universal Parks & Resorts as a result of the referral or through other means.

Universal elements and all related indicia TM & © 2019 Universal Studios. © 2019 Universal Orlando. All rights reserved. EOE

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Universal Parks & Resorts is a place where I am encouraged to let my true self shine. I work with passion and energy and I own my ability to make a difference every day. As a family of committed Team Members, we treat each other with respect and take pride in working together to create fun in everything we do. I know that my contributions result in new opportunities and memorable experiences.